Gibson's Custom, Art, Historic division provides an atmosphere for a select group of inspired artisans to carry on Gibson's century-old tradition of creating exquisite, investment quality instruments that represent the highest standards of imaginative design and masterful craftsmanship. The only major change to the Les Paul Standard in 1959 was the addition of wider, fatter, "jumbo" frets, which facilitated more dramatic bends. the real force of the change was not felt until the late 1960s when rock and blues players like Eric Clapton, Mike Bloomfield, and Peter Green began to discover the fat, warm voice of the '59 Standard. This moment in history marked the beginning of the idealization of the '59 Les Paul as the Holy Grail of guitars in the minds of professionals, collectors and weekend warriors.